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Marketing Your Home Tutoring Business
By Scott Palat
If you’re thinking of starting up your home business or you already have a home-tutoring business that isn’t established in your area—these marketing concepts will undoubtedly help maximize your ability to generate more business.
Local Schools
Target as many schools in your local area as possible and visit the guidance office or student services office. Make sure to speak with a counselor and introduce yourself and your services. Ask them if there is anywhere where you can leave a supply of pamphlets and or a flyer featuring your services. More often than not—most all schools will be happy to comply. Know too, as many students requiring extra help often visit these offices for information on available tutors.
Public Libraries
Public Libraries are also an excellent place to leave pamphlets and brochures. Most all libraries have bulletin boards specifically for advertising local services such as tutoring. It is probably a good idea to ask one of the staff for permission before posting. Refer to your local municipal website for a complete listing of public libraries.
Word of Mouth
The easiest way to advertise your services is to contact everyone you know who may be able to refer clients to you, and tell them about your new business. This includes friends, relatives, classmates etc. If you know any teachers, you should definitely add them to your network of unofficial marketing agents, as they are in a great position to refer new students to you.
Local Community Centers
If you’re looking for other areas in your community to post your fliers and information—you can’t pass up local community centers and sporting arenas. They attract many families with children and teenagers and are great places to advertise your services. You will likely have to obtain permission from the office first before posting brochures. To get a detailed list of local community centers and public sporting facilities, check out your local municipal website.
Email Blasts and Mass Mailers
One great way to market your home-tutoring business is to gather emails throughout the community and send out email blasts once a month or once every other month. Include coupons, deals and other promotional give-a-ways to entice new customers. Another option too is to use your local post office to send out a mass mailer in your community. The post office will deliver your brochures in bulk for about ten cents each (could be more or less). I would suggest you start out with a small drop of 1,000 brochures in a higher income neighborhood. Even if you only get several new customers as a result, it is still money well-spent.
Topics: Money and Business Advice, Starting/Running Your Tutoring Business, Tutor Tips | No Comments »